About

Numerator Management is a global marketing management education firm.  We can be a key resource for you, your university and your students.

The “numerator” concept employs a profitable and feasible idea — managers can increase the value of their business most profitably by raising revenue, lifetime customer valuation, share value, product brand and corporate brand/reputation.

Of course, companies always improve results by reducing the denominator (COGS, overhead and staff). But ultimately, the business of business is sales, marketing and management toward growth.

We would like to focus on helping you improve your business by managing the numerator.

Numerator was founded in 1989 by Clarke Caywood, Ph.D., Professor at Northwestern University in the innovative Department of Integrated Marketing Communications. Northwestern is a top-ranked private university located near Chicago.

In Numerator’s programs, you will work with experienced marketing, Big Data, public relations, advertising and management faculty from Northwestern’s Integrated Marketing Communications graduate program, and the Kellogg School of Management.

Our faculty teams have trained business people from hundreds of companies, as well as executive education program from top universities. We trained over 3,000 professionals from all over the world.

We look forward to working with you.