Numerator Management
The Global Marketing Education Firm

What We Do

About Numerator Management

Numerator Management is a global marketing management education firm. We can be a key resource for your university and your students.

The numerator concept employs a profitable and feasible idea — managers can increase the value of their business most profitably by raising revenue, lifetime customer valuation, share value, product brand and corporate brand/reputation. Of course, companies always improve results by reducing the denominator (COGS, overhead and staff)…but ultimately, the business of business is sales, marketing and management toward growth.

We would like to focus on helping you improve your business by managing the numerator.

The company was founded in 1989 by Clarke Caywood, Ph.D., Professor at Northwestern University in the innovative Department of Integrated Marketing Communications. Northwestern is a top-ranked private university located near Chicago.

In Numerator Management’s programs, you will work with experienced marketing, database, public relations, advertising and management faculty from Integrated Marketing Communications and the Kellogg School of Management.

Our faculty teams have trained businesspeople from hundreds of companies and executive education program from top universities. This company has educated and trained over 3,000 professionals from all over the world.

We look forward to working with you.